Sporticast 322: Caitlin Clark Mania, NBA All-Star Tech Preview
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Caitlin Clark’s run to the NCAA women’s...
View ArticleRecruiting Costs Drive Big Increase in College Sports Spending
Even with the arrival of outside spending by NIL collectives, big-time college athletic departments have continued to allocate more and more of their internal funds toward recruiting. In fact,...
View ArticleLSU and South Carolina Women Brawl in SEC Championship Game
With 2:08 remaining in the fourth quarter of Sunday’s SEC women’s championship game between No. 1 South Carolina and No. 8 LSU, shoving between the players led to a benches-clearing brawl. Six players...
View ArticleLSU Guard Mikaylah Williams Signs With Jordan Brand
LSU guard and Southeastern Conference (SEC) Freshman of the Year Mikaylah Williams signed an NIL deal with Jordan Brand, the company announced in an Instagram post Friday afternoon. She is the second...
View ArticleLSU’s Mulkey Threatens Washington Post With Defamation Lawsuit
Warning she has “hired the best defamation law firm in the country” and would “sue the Washington Post if they publish a false story on me,” LSU head women’s basketball coach Kim Mulkey told the media...
View ArticleHoops Fans Can’t Get Enough of the Angel Reese-Caitlin Clark Rivalry
While social media is billing Monday night’s LSU-Iowa game as some sort of epic battle between the forces of Good and Evil—like Return of the Jedi, minus the Ewoks—Caitlin Clark and Angel Reese would...
View ArticleLSU’s Flau’jae Johnson Signs NIL Deal With The Athlete’s Foot
LSU sophomore guard Flau’jae Johnson has signed an NIL deal to be the 2024 Brand Ambassador for streetwear and sneaker company The Athlete’s Foot. Johnson will be at the grand opening of The Athlete’s...
View ArticleAnother Ratings Record Falls as Iowa Advances to the Final Four
LSU-Iowa lived up to the hype, as a record crowd tuned in to watch the rematch of last year’s women’s Division I basketball championship. According to Nielsen live-plus-same-day data, Caitlin Clark’s...
View ArticleThreat to Strip LSU Athletic Scholarships Raises Legal Questions
In the wake of the LSU women’s basketball team’s absence at the playing of the national anthem before Monday’s NCAA Elite Eight tournament game against Iowa, Louisiana Gov. Jeff Landry says college...
View ArticleAngel Reese to Leave LSU, Enter WNBA Draft
Angel Reese has made her decision. The LSU star is turning pro and declaring for the 2024 WNBA Draft. After No. 3 seed LSU lost to Caitlin Clark and No. 1 Iowa in the Elite Eight on Monday, Reese, a...
View ArticleIowa-UConn NCAA Women’s Semifinal Sets Viewing Record
The women’s NCAA Semifinals on ESPN shattered viewership records, according to Deadline, as all-time NCAA basketball scoring leader Caitlin Clark led her Iowa Hawkeyes to a thrilling win over the UConn...
View ArticleAngel Reese Signs Multiyear Agreement With Panini America
Panini America on Wednesday announced a multiyear partnership with former LSU basketball player Angel Reese. The exclusive partnership includes Reese’s autographed trading cards and memorabilia, the...
View ArticleAngel Reese Gets Drafted 7th by WNBA’s Chicago Sky
LSU’s Angel Reese is heading to the Chicago Sky after she was taken seventh overall in the WNBA draft on Monday. Reese embraced the vibe of her new team. “I feel like I’m a Chi-town girl,” she said. “I...
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